Research Reading Rec: The Media in Latin America by Dr. Jairo Lugo-Ocando

“A book’s worth should be measured by what you can learn & carry away from it.”
— James Bryce

Courtesy of Amazon.com

The Media in Latin America ; Released April 2008
As Latin America media systems continue to study and utilize the latest trends/technology to build stronger digital networks across the entire region, at the same time both governments and corporations have been examining different ways this revolution will benefit their specific individual interests. In his latest manuscript, Dr. Jairo Lugo-Ocando approaches this exact subject with a country-by-country analysis that explores relevant aspects of the media in each society.

While analyzing the interrelationship of Latin America’s regional media to issues involving ownership, regulation policy, film, music, advertising and digital networks remains a Herculean task –Dr. Lugo-Ocando rises to the challenge and provides exceptional observations. Indeed, any student, professor, or researcher that’s pursuing research addressing international socioeconomic issues or foreign diplomatic relations needs to order this title post-haste.

And because Dr. Lugo-Ocando’s book provides such an extensive, comprehensive and critical overview of Latin America’s most important media systems, renown academic leaders were eager to voice their enthusiastic praise. Ramesh Jaura, Chairman of the Global Cooperation Council, has toted the book as a fascinating text which “provides a comprehensive insight into the modern Latin America media landscape.”  Additionally, University of Glasgow Professor Philip Schlesinger testifies that, “For those who want to understand the current realities that shape media performance from the Gulf of Mexico to the Tierra del Fuego, here is the ideal beginning.”

Other works written by Dr. Lugo-Ocando include such titles as: Statistics for Journalists (2011), ICTs, Democracy & Development (2009), and Glosario para Periodistas (2001).

About Dr. Jairo Lugo-Ocando ;
Lecturer in Journalism Studies @ The University of Sheffield
Although he practices as an internationally known faculty expert, teaching Journalism Philosophy and Practices at one of the UK’s leading communications programs, Dr. Lugo-Ocando formerly worked as a field correspondent for numerous newspapers, magazines and radio stations in Venezuela, Colombia, Mexico and the United States. He received a MA degree from Lancaster University, then his PhD from the University of Sussex. His main research interests include examining ideas addressing South American Media Democratization and the interrelationship between the developing World and ‘Digital Technologies’.

Outside his academic work, Dr. Lugo-Ocando currently sits on the advisory board of OXFAM-GB’s ‘Asylum Positive Image Project’; serves as an Associate Editor to the Journal of Latin American Communication Research, and the academic journal Temas de Comunicacion.

In between research projects or teaching, Professor Lugo-Ocando travels frequently to speak at global conferences and has recently delivered guest lectures at various campuses including: Columbia University (New York), the Universidad de los Andes (Venezuela), and IQRA University (Pakistan). Keeping in trend to engage inquiring audiences both on and offline, one can connect with Dr. Lugo-Ocando via LinkedIn or follow his Twitter feed – @jairolugo.

Amanda // @acmontgomery
E acrawfordmontgomery@gmail.com
LinkedIn.com/in/AmandaMontgomery

Will TomoClases.com steer Chile’s Universities to a Tech Savy Future?

   “Serving others is the rent you pay for your room here on earth.” — Mohammed Ali

Courtesy of S3.AmazonAws.com

Trick Question (it’s Halloween season folks) — Name two people receiving more Chilean press than a Miner Survivor preparing to enter the Presidential Race?
Answer: Meet the dynamic entrepreneurial duo, Guimar ‘Vaca’ Sittic and his CTO sidekick Eric Denovitzer, the latest Chilean startup all stars hoping to lead their country’s – and in time all of Latin America’s – entire education industry to embracing the 21st century.

So when/where and how exactly did these head honchos brainstorm such a progressive concept (seemingly overnight) that in the last six months they’ve recently joined Argentina’s top idea incubator NXTPLabs.com and began site expansion to the Argentina, Brazil, and Colombian markets?  For starters, they’re both alumni to notable US Universities – the University of Chicago and Princeton respectively.  Then combine this top-tier higher education experience with a multi-lingual/international business sense and it results in producing two civic-minded leaders perfectly ready to embrace the challenging landscape, when it comes to designing an online learning community that will change all future generations.  Vaca Sittic’s previous stint, helping cofound/sell restaurant booking website CenaPlus which raised $3.2 million in funding by February 2011, also gives the team an advantageous, competitive edge.

To quote an old Texas adage, this is not the boys’ first rodeo.

Courtesy of TheNextWeb.com/LA

In describing the company’s site premise and overall purpose, TheNextWeb.com’s reporter Anna Heim highlights how TomoClases.com takes the “offline classes and workshops marketplace model,” that’s comparable to the already popular domains like Khan Academy or SkillShare – but will concentrate their ambition more to specifically improving Latin America education.  Understanding certain, culturally relevant elements also matters a great deal when analyzing how the site will provide sustainable content long term.

During his interview with Heim, Vaca Sittic points out how, “Countries such as Argentina and Brazil have a strong culture in terms of hiring tutors for children. Moreover, people are constantly learning something new ranging from a new sport or an eccentric hobby. Hence, Tomo Clases will have a big impact in this countries in 2012 – we shorten the gap between professors and students from any field, and also encourage everybody to become a professor by teaching what they know.”  

Completing such thorough, primary, in-depth due diligence understandably generates ample, invaluable rewards.  It’s exciting to watch where TomoClases.com will go next, especially considering that even since last April’s beta launch when they first introduced the site to only the Chile/Mexico markets, the community now shares 600+ online classes to a 1,250+ user database.

Courtesy of Blog.TomoClases.com

So just how far will this online mercado, that openly shares an interactive knowledge source to one of the world’s fast-growing regions go? Well if the developing team keeps up their current work, it’s likely that TomoClases.com will evolve far beyond the founders’ initial vision and aspirations. It’s interesting, that where so many online platforms fail to maintain a strong, online brand community presence, TomoClases.com’s Blog, Twitter, and Facebook channels all display enriching, supplemental content. It’s a smart strategy that will only help the founders as they plan to court students, professors, and select education leaders’ participation more aggressively.

Anyone who still stands with both their initial entrepreneurial project and body intact despite enduring numerous, relentlessly searing VC investor screenings certainly posses a natural ability to demonstrate creative, charismatic leadership. But it’s also arguable that certain things succeed because on only the most select occasion, Lady Luck will opt to shine favor toward endeavors she deems worthy.  TomoClases.com’s serendipitous, timely beginning hit the web not long after several reports announced that Latin America’s current informal education market, a sector where 18 million users already spend $5+ Billion USD annually- was growing by 16% every year. Indeed, this proves point to international journalist Henry Golden’s now legendary business philosophy, “The only thing that overcomes hard luck is hard work.”  As TomoClases.com continues to circulate their initiative worldwide, hopefully this winning streak will keep pace.

Courtesy of Facebook.com/TomoClases

It’s almost hard to believe that in just a few short week, students everywhere will rejoice to celebrate another semester’s end, yet the duo will not spend the remainder of 2012 enjoying a leisurely holiday season.  Far from it in fact, as they’ve expressed that their next major milestone will mean securing 10,000 classes and expanding the user-audience by at least ten-fold.  However while the weary TomoClases.com team soldiers on, a hard working holiday now will hopefully mean magnitudes of vacation time to themselves later, after they’ve managed to successfully create one of Latin America’s most lucrative, extraordinary businesses.

As Chile’s national motto so wisely expresses ‘By Right or By Might’ – it’s a tough, tedious road to creating a movement that will forever impact a region’s education industry.  Yet every new accomplishment brings TomoClases.com just a little bit closer to that truly admirable goal. Keep the course dear friends – the world’s already anticipating your next exciting announcement 🙂

Amanda // @acmontgomery
E acrawfordmontgomery@gmail.com
LinkedIn.com/in/AmandaMontgomery