Student Spotlight: Brazilian Journalist Roberta Salomone shines outside the College Classroom

“Education breeds confidence. Confidence breeds hope. Hope breeds peace.” ―Confucius

Courtesy of RobertaSalomone.com

It needs to be said, thank goodness there’s LinkedIn, because Roberta Salomone’s CV will never fit a standard one page PDF – it’s impossible – adjusted margins/spacing and 9pt font won’t even help. Of course anyone faces this problem if their background includes four degree credentials from various US/Brazil top ranking colleges, and a never-ending list indexing their internship/work experience, which begins circa 1999. With all this experience, it’s no wonder Roberta works with such prominent platforms like Internet WeekSocial Media Week, Você S/A Magazine, etc.

So whether one refers to her as an International Media Journalist, Children’s Book Author, Keynote Speaker, or MBA veteran – titles aside she’s a sophisticated, digitally savvy writer keeping diligent tabs concerning the latest communications industry buzz; and a person to follow via Twitter or read her latest blogging ASAP.

It’s a fair argument to say we’ve only just begun to see the first few stages when it comes to the Roberta Salomone media revolution. Her creative references, imaginative content reflect a progressive ‘Maker’ using every digital platform/tool and community available to exhibit thoughtful, contemplative articles.  That said, where she found the time to write an award-winning whimsical yet educational children’s book is anyone’s guess; but somewhere along the way, write it she did. So if you’re wondering- okay no one’s omnipresent, what’s her research niche, well keep reading dear friend…

To understand and appreciate the talent Salomone brings to the table, one must know that this Rio de Janeiro reporter was profiling the most topical, worldwide tech stories before anyone really knew what her articles highlighted. In a mid 2007 piece she wrote for the well-known newspaper Folha de São Paulo, she investigates the pros/cons, development process surrounding 2004 Brazilian Facebook competitor Orkurt – founded and launched by Orkut Büyükkökten. Shortly after this she also wrote a piece about the digital community ASmallWorld.net that didn’t even receive attention stateside until mid-2010. In the early 2000s while top CMOs were trying to explain ‘Internet Marketing’ to their Fortune 500 bosses, south of the equator Salomone was graduating (no doubt with many honors) from high school already fully tuned to the looming media renaissance.

Courtesy of LivrariaSaraiva.com.Br

Although old school Roberta Salomone fans will wait a few more years before they’re able to record her E! True Hollywood Story, it’s a safe bet that we won’t wait long to read her next fantastic article. Wherever you end up reading Roberta’s latest work, at the very least take a second and give her a Retweet.

I assure you it’s hard-earned and well deserved.

Amanda // @acmontgomery
E acrawfordmontgomery@gmail.com
LinkedIn.com/in/AmandaMontgomery

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In Fall 2012 a Thesis is coming…

Above all things, watch with glittering eyes the whole world around you because the greatest stories are always hidden in the most unlikely places.” – Roald Dahl

Courtesy of Vogue.com

Let’s consider the above photograph for a moment; go ahead… give it a lingering, philosophical, studious gaze.  Although fully ready to set out on a voyage that requires at least one suitcase, one book and one traveling suit, it’s clearly evident that this young, bright-eyed bon vivant wants desperately to ask several questions about what’s to come her way  traveling.  Fair enough.

Coincidentally, certain similar feelings start to emerge when one begins planning their Master’s thesis.  Where how or what’s the most appropriate place to commence writing one’s graduate school magnum opus incessantly expends the mind.  However, the general conclusion that universally applies to all those enduring the process regardless of institution, instructor, or interest area- is that there simply isn’t  one, single right way to introduce a semester long academic endeavor.  That said, it’s probably best to go ahead and initiate the process.

Of course, it’s impossible to know where in the world the focus of our photo intends to visit; but on the other hand, I’m considerably thankful that my thesis will follow a clear, discernible journey.  This research project will analytically study university campuses, located in both Latin America and European countries, that employ emerging media platforms to not only develop their branding initiatives but more importantly use these technologies to strengthen relationships between students, faculty/staff, & the surrounding community.

Other questions that one must consider when broaching deeper into this subject include:
– Are these efforts increasing viral participation with the University brand online?
– Is the campus seeing a gradual increase concerning grants or funding/enrollment/teacher retention?
– When a University campus employs select emerging media platforms to increase brand identity and community participation, what advantages/disadvantages affect different areas in the educational environment?

This platform (www.LivinLaVidaNewMedia.Wordpress.com) will serve as a collective space that publishes all in-depth research findings (both quantitative and qualitative), in order to answer the above questions relating to how University systems, located in Latin America and European use emerging media platforms successfully or dysfunctionally and why.

Specific research methodologies that will assist this project include:
– Scholarly Article Evaluations
– Platform/Technology Investigation and Reviews
– Critical Response and Analysis
– Interviews and interactive discussion with various Campus Representatives
– Case Study Profiles

At any point should you have any questions regarding this project’s research please feel free to reach me at the following contact information: Amanda Montgomery,
MA Candidate / Dept of Emerging Media & Communications ;
University of Texas – Dallas
Email – acrawfordmontgomery@gmail.com
Twitter – @acmontgomery
LinkedIn.com/in/AmandaMontgomery

The anticipating young lady in the photograph poses a calm yet alluring demeanour; it’s my greatest hope that the collective research gathered for this project during Fall 2012 will capture a similar essence and more importantly raise awareness towards the symbiotic potential that exists between global higher education and digital media.