“Formal education will no doubt make you a decent living;
But it’s self education that makes you a fortune.” –Jim Rohn
Try to name one person not smitten by Italy’s charms … go ahead … no rush.
To quote Shrek’s endearing pal Donkey, think about it …
“Have you ever met a person, you say, “Let’s go to Italy,” they say, “Hell no, I don’t like no Italy?” Italy is delicious!”
You had me at delizioso Donkey; you’re preaching to the Convert.
Ah Italia! Of course the fashion, food, and fascinating art scene emit such intellectual stimulation that it manages to seduce the world’s most prominent academics using barely any effort. It’s a long revered home-town stomping ground to the legendary Innovative Entourage members: Galileo, Michelangelo, Da Vinci, and one impressive Dodge dynasty. But when I came across the Padua-based (or Padova as the Italian language spells it) website … YoungDigitalLab.net … well only two words came to mind: Così Impressionante. Translation: YDL features such amazing contentcentric media discussions, that it’s now Safari marked as an ‘official’ new friend.
Chris Andersen’s new book (Oh, need his credentials? He’s Wired magazine’s current Editor-in-Chief; but it’s not yet public knowledge if he also prefers to go by the Godfather, I’ll make a fact check note.) Makers: The New Industrial Revolution, he speaks to three specific characteristics that ‘true Makers’ exhibit unlike the majority societal public. Anderson acknowledges with confident authority how “[Real Makers instinctively] default to thinking in public…sharing…and collaborating with people they don’t know.” YoungDigitalLab.net isn’t a spotlight textbook case study, but at the very least it deserves an Honorable Mention medal.
Most importantly, the YoungDigitalLab.net project demonstrates that when discerning, expressive minds come together to build an online community that fosters a celebratory spirit supporting collaborative learning – I think a fairy procures their wings. Well, something magical happens because this renaissance continues to unfold both on and offline, in HD, 3D, BluRay, and flatD to the North, South, East and West -worldwide. It’s truly admirable that YoungDigitalLab.net refuses to tolerate geographic borders; and the resulting content they publish justifies why they stick to this decision.
It’s never only about ‘the numbers’ (Connection, Fan, Follower, Tumbles, Pin counts, etc) when one analyzes what really makes a brand’s emerging media campaign successful. That said, YDL’s numbers highlight a reputation that already includes a lengthly achievement list including: supporting 19 speakers under 30, across an eight-city Italian tour, adding to a blog archive that currently stores 289+ articles posted by 25 unique authors. Data drives everything a communications practionier does; to live by data is to die by data. Thankfully, ever since graphic designers began popping out data visualization charts, (R/GA’s Bob Greenberg deserves a huge thanks here), marketing professionals now look forward to reviewing significant data collections meditatively not anxiously – no Valium necessary. To celebrate turning 2, check out the below visual summary YDL put together as a birthday gift to their site:
Obviously unwilling to go against any fellow social media channels, it’s impressive that YoungDigitalLab.net’s Editorial Team maintains such a genuinely engaging presence between three channels. Take a moment to visit their LinkedIn, Twitter, and/or Facebook accounts. Each platform reiterates the Young Digital Lab brand’s ability to deliver content elegantly and eloquently.
Hence the reason this site earns a well-deserved A –
Pros: International subject matter addressing major industry concerns/trends, Check. Responsive authors willing to converse with worldwide audience, Check. Aesthetic -yet also- Navigable site design, Check. ‘English On’ button, Check.
Cons: Their currently following 0% of their Twitter audience, that’s just bad manners. Still, there’s an argument to say nothing is ever truly perfect.
Now let’s assume, ‘hypothetically’ of course – that you’ve saved up some airline miles; because for several unspoken reasons (no judgement), it’s vitally important that at least for this season, you’d prefer to avoid a 96 hour family holiday rotation. Well if you enjoy lasagna, meeting new industry colleagues, and attending lectures that discuss sometimes unorthodox business philosophy then it’s highly recommended that you book a trip to Rome – pronto!
Our friends at YDL are hosting a little seasonal get -together and you’re invited! So pack those bags, arrive a few days early to spend a little time sight seeing, and plan to enjoy November 8 / 9 learning about what’s changing media relations, journalism, advertising, and social networks just before Christmas hits. It’s a unique event but not to fear if you can’t make it – YDL will post a live update stream online capturing the conference highlights.
If you’re an avid fan, new follower or just a friend to the folks running YoungDigitalLab.net – by all means please feel free to sing their praises, opera style or no, in the comment section below. I look forward to your site reviews!
Ciao for now dearest friends and speak soon! I hope everyone enjoys a trauma-free, treat-filled Halloween holiday.