Be Sure to Bookmark: youngdigitallab.net

  “Formal education will no doubt make you a decent living;
But it’s self education that makes you a fortune.”
–Jim Rohn

Courtesy of YoungDigitalLab.net

Try to name one person not smitten by Italy’s charms … go ahead … no rush.

To quote Shrek’s endearing pal Donkey, think about it …
“Have you ever met a person, you say, “Let’s go to Italy,” they say, “Hell no, I don’t like no Italy?” Italy is delicious!”

You had me at delizioso Donkey; you’re preaching to the Convert.

Ah Italia!  Of course the fashion, food, and fascinating art scene emit such intellectual stimulation that it manages to seduce the world’s most prominent academics using barely any effort.  It’s a long revered home-town stomping ground to the legendary Innovative Entourage members: Galileo, Michelangelo, Da Vinci, and one impressive Dodge dynasty. But when I came across the Padua-based (or Padova as the Italian language spells it) website … YoungDigitalLab.net … well only two words came to mind: Così Impressionante.  Translation: YDL features such amazing contentcentric media discussions, that it’s now Safari marked as an ‘official’ new friend.

Chris Andersen’s new book (Oh, need his credentials?  He’s Wired magazine’s current Editor-in-Chief; but it’s not yet public knowledge if he also prefers to go by the Godfather, I’ll make a fact check note.) Makers: The New Industrial Revolution, he speaks to three specific characteristics that ‘true Makers’ exhibit unlike the majority societal public.  Anderson acknowledges with confident authority how “[Real Makers instinctively] default to thinking in public…sharing…and collaborating with people they don’t know.”  YoungDigitalLab.net isn’t a spotlight textbook case study, but at the very least it deserves an Honorable Mention medal.

Most importantly, the YoungDigitalLab.net project demonstrates that when discerning, expressive minds come together to build an online community that fosters a celebratory spirit supporting collaborative learning – I think a fairy procures their wings.  Well, something magical happens because this renaissance continues to unfold both on and offline, in HD, 3D, BluRay, and flatD to the North, South, East and West -worldwide.  It’s truly admirable that YoungDigitalLab.net refuses to tolerate geographic borders; and the resulting content they publish justifies why they stick to this decision.

It’s never only about ‘the numbers’ (Connection, Fan, Follower, Tumbles, Pin counts, etc) when one analyzes what really makes a brand’s emerging media campaign successful.  That said, YDL’s numbers highlight a reputation that already includes a lengthly achievement list including: supporting 19 speakers under 30, across an eight-city Italian tour, adding to a blog archive that currently stores 289+ articles posted by 25 unique authors.  Data drives everything a communications practionier does; to live by data is to die by data.  Thankfully, ever since graphic designers began popping out data visualization charts, (R/GA’s Bob Greenberg deserves a huge thanks here), marketing professionals now look forward to reviewing significant data collections meditatively not anxiously – no Valium necessary.  To celebrate turning 2, check out the below visual summary YDL put together as a birthday gift to their site:

Courtesy of YoungDigitalLab.net

Obviously unwilling to go against any fellow social media channels, it’s impressive that YoungDigitalLab.net’s Editorial Team maintains such a genuinely engaging presence between three channels.  Take a moment to visit their LinkedIn, Twitter, and/or Facebook accounts.  Each platform reiterates the Young Digital Lab brand’s ability to deliver content elegantly and eloquently.

Hence the reason this site earns a well-deserved A –  
Pros: International subject matter addressing major industry concerns/trends, Check.  Responsive authors willing to converse with worldwide audience, Check.  Aesthetic -yet also- Navigable site design, Check.  ‘English On’ button, Check.
Cons:  Their currently following 0% of their Twitter audience, that’s just bad manners.  Still, there’s an argument to say nothing is ever truly perfect.

Courtesy of Facebook.com/YoungDigitalLab

Now let’s assume, ‘hypothetically’ of course – that you’ve saved up some airline miles; because for several unspoken reasons (no judgement), it’s vitally important that at least for this season, you’d prefer to avoid a 96 hour family holiday rotation.  Well if you enjoy lasagna, meeting new industry colleagues, and attending lectures that discuss sometimes unorthodox business philosophy then it’s highly recommended that you book a trip to Rome – pronto!

Our friends at YDL are hosting a little seasonal get -together and you’re invited!  So pack those bags, arrive a few days early to spend a little time sight seeing, and plan to enjoy November 8 / 9 learning about what’s changing media relations, journalism, advertising, and social networks just before Christmas hits.  It’s a unique event but not to fear if you can’t make it – YDL will post a live update stream online capturing the conference highlights.

If you’re an avid fan, new follower or just a friend to the folks running YoungDigitalLab.net – by all means please feel free to sing their praises, opera style or no, in the comment section below.  I look forward to your site reviews!

Ciao for now dearest friends and speak soon!  I hope everyone enjoys a trauma-free, treat-filled Halloween holiday.

Amanda // @acmontgomery
E acrawfordmontgomery@gmail.com
LinkedIn.com/in/AmandaMontgomery

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@OliverStuenkel: A+ Media All Star and Int’l Relations Professor at Brazil’s Fundação Getulio Vargas Institute

 “When you learn from great teachers, you will grasp much more from their hard work
and commitment than from their lecture style.”
― William Glasser

Courtesy of PostWesternWorld.com

Before discussing the brilliant Dr. Oliver Stuenkel and his on-going contributing efforts to improving one of Brazil’s premier universities, the Fundação Getulio Vargas or FGV as it’s referred to abroad; let’s briefly review some historical context.  Flashback seven decades ago… give or take a year… to 1944.

Overseas, the Allie/Axis national leaders so anxiously desperate to resolve World War II’s problematic consequences spent the year’s majority drafting/revising/finalizing numerous surrender treaties.  But several thousand miles across the Southern Atlantic, FGV’s founding advisory board gathered at the very first assembly to discuss an entirely different world issue: how to sustainably improve their nation’s higher education industry. It’s a relentlessly complex subject yet today -now well into the 21st century- FGV’s current leadership still upholds that earnest commitment to maintaining an exceptional standard when it concerns their nation’s education rankings.

The FGV campus continues to explore, develop and execute progressive ideas, all influencing how a higher education infrastructure, adequately prepares students to begin post-graduate life successfully.  Every class gives students numerous opportunities to interact with invaluable resources, teachers deliver inspiring lectures about how to apply classroom instruction to careers beyond academia; Perhaps most importantly FGV continues to recruit top industry talent ‘turned’ professors, as the newest additions to a fast-growing, remarkable, faculty roster.

Courtesy of FGV.Academia.Edu/OliverStuenkel

In Spring 2011 when FGV approached Dr. Oliver Stuenkel, International Relations Professor extraordinaire, to join their convivial teaching troupe, his reply to their position inquisition was an emphatic yes.  It’s advisable to colleges worldwide, that whenever possible, hiring multi-lingual, internationally versed PhD, media savvy, all star candidates like Stuenkel will only help ennoble education’s foremost audience, the students.  Indeed, any student entering the lecture hall will undoubtedly realize upon finishing his semester course (as long as they’ve gone to class), that they’re all the more wiser, mindful, and discerning thanks to the good professor’s knowledgeable instruction.  Beyond the classroom, Stuenkel’a main media website PostWesternWorld.com, openly shares his latest research findings, thoughtful article readings, and other links to his recent contributing writing.  It’s a tremendous library that continues to curate new, enlightening materials.

Comparatively, PostWesternWorld.com’s social media presence needs a slightly bigger fan base before reaching notoriety similar to Sir Richard Branson’s or Elon Musk’s.  However, its overall audience engagement isn’t terribly shabby when it comes to their Twitter, and Facebook accounts.  Stuenkel often posts extensive information about how to help support diverse philanthropic endeavors, and shares interviews he’s given while attending different conferences worldwide.  Take a few minutes to check out his recent discussion with the GEG Africa Project, while attending at a policy-making symposium at South Africa’s University of Pretoria earlier this fall.  The conversation highlights his recent observations about Brazil’s evolving philosophy toward the changing dynamics impacting global economic governance.

Courtesy of GegAfrica.com

In the same way an apprentice painter hopes to study under an industry master like Henri Matisse, Oliver Stuenkel’s online/offline teaching will better prepare all scholars intent to make their life’s career achieve prominence as a CEO, Engineer, Diplomat, etc.  More importantly, a first-year FGV undergraduate stands to learn as much from Stuenkel’s expressive media presence, as does a corporate Vice President with twice the work experience.  PostWesternWorld.com exemplifies a truly creative way to disperse expert information to the masses, when one makes a choice to work diligently at featuring only the most reflective content using the right emerging media platforms.  Each tutorial reviews provoking question that any future leader needs to contemplate and debate.

Realistically, there’s no possible way to design a truly comprehensive course load that will provide all the ‘right’ answers to future generations.  But if campuses like FGV continue to appoint such influential educators like Stuenkel, then higher education will improve all the more quickly.  It’s equally important that professors also keep a healthy balance between developing their academic work while also helping to advance their respective fields.  Hence, partnerships that connect leaders like Stuenkel to international organizations such as CEBRI.org serve a larger social purpose.  The resulting conversations ideally bring up new suggestions to improve such community issues like urban planning, international relations, and education.

When reading over the numerous achievements Dr. Stuenkel’s CV outlines, its encouraging to know that his leadership continues to engage the commercial and academic environments simultaneously.  It’s largely inconsequential as to whether one absorbs his mentorship online via a podcast session or spends a semester abroad to take his classes.  In time, the students who understands why Stuenkel stresses that all lessons carry a global, applicable context will start a career, already significantly more observant than their less insightful peers.  This fact alone makes all of Stuenkel’s previous pupils a powerful force to contend with; and really who’d expect anything less knowing they’ve spent ample time studying under Dr. Oliver Stuenkel, a clear reflection to FGV’s best.

Amanda // @acmontgomery
E acrawfordmontgomery@gmail.com
LinkedIn.com/in/AmandaMontgomery

In Fall 2012 a Thesis is coming…

Above all things, watch with glittering eyes the whole world around you because the greatest stories are always hidden in the most unlikely places.” – Roald Dahl

Courtesy of Vogue.com

Let’s consider the above photograph for a moment; go ahead… give it a lingering, philosophical, studious gaze.  Although fully ready to set out on a voyage that requires at least one suitcase, one book and one traveling suit, it’s clearly evident that this young, bright-eyed bon vivant wants desperately to ask several questions about what’s to come her way  traveling.  Fair enough.

Coincidentally, certain similar feelings start to emerge when one begins planning their Master’s thesis.  Where how or what’s the most appropriate place to commence writing one’s graduate school magnum opus incessantly expends the mind.  However, the general conclusion that universally applies to all those enduring the process regardless of institution, instructor, or interest area- is that there simply isn’t  one, single right way to introduce a semester long academic endeavor.  That said, it’s probably best to go ahead and initiate the process.

Of course, it’s impossible to know where in the world the focus of our photo intends to visit; but on the other hand, I’m considerably thankful that my thesis will follow a clear, discernible journey.  This research project will analytically study university campuses, located in both Latin America and European countries, that employ emerging media platforms to not only develop their branding initiatives but more importantly use these technologies to strengthen relationships between students, faculty/staff, & the surrounding community.

Other questions that one must consider when broaching deeper into this subject include:
– Are these efforts increasing viral participation with the University brand online?
– Is the campus seeing a gradual increase concerning grants or funding/enrollment/teacher retention?
– When a University campus employs select emerging media platforms to increase brand identity and community participation, what advantages/disadvantages affect different areas in the educational environment?

This platform (www.LivinLaVidaNewMedia.Wordpress.com) will serve as a collective space that publishes all in-depth research findings (both quantitative and qualitative), in order to answer the above questions relating to how University systems, located in Latin America and European use emerging media platforms successfully or dysfunctionally and why.

Specific research methodologies that will assist this project include:
– Scholarly Article Evaluations
– Platform/Technology Investigation and Reviews
– Critical Response and Analysis
– Interviews and interactive discussion with various Campus Representatives
– Case Study Profiles

At any point should you have any questions regarding this project’s research please feel free to reach me at the following contact information: Amanda Montgomery,
MA Candidate / Dept of Emerging Media & Communications ;
University of Texas – Dallas
Email – acrawfordmontgomery@gmail.com
Twitter – @acmontgomery
LinkedIn.com/in/AmandaMontgomery

The anticipating young lady in the photograph poses a calm yet alluring demeanour; it’s my greatest hope that the collective research gathered for this project during Fall 2012 will capture a similar essence and more importantly raise awareness towards the symbiotic potential that exists between global higher education and digital media.