In Fall 2012 a Thesis is coming…

Above all things, watch with glittering eyes the whole world around you because the greatest stories are always hidden in the most unlikely places.” – Roald Dahl

Courtesy of Vogue.com

Let’s consider the above photograph for a moment; go ahead… give it a lingering, philosophical, studious gaze.  Although fully ready to set out on a voyage that requires at least one suitcase, one book and one traveling suit, it’s clearly evident that this young, bright-eyed bon vivant wants desperately to ask several questions about what’s to come her way  traveling.  Fair enough.

Coincidentally, certain similar feelings start to emerge when one begins planning their Master’s thesis.  Where how or what’s the most appropriate place to commence writing one’s graduate school magnum opus incessantly expends the mind.  However, the general conclusion that universally applies to all those enduring the process regardless of institution, instructor, or interest area- is that there simply isn’t  one, single right way to introduce a semester long academic endeavor.  That said, it’s probably best to go ahead and initiate the process.

Of course, it’s impossible to know where in the world the focus of our photo intends to visit; but on the other hand, I’m considerably thankful that my thesis will follow a clear, discernible journey.  This research project will analytically study university campuses, located in both Latin America and European countries, that employ emerging media platforms to not only develop their branding initiatives but more importantly use these technologies to strengthen relationships between students, faculty/staff, & the surrounding community.

Other questions that one must consider when broaching deeper into this subject include:
– Are these efforts increasing viral participation with the University brand online?
– Is the campus seeing a gradual increase concerning grants or funding/enrollment/teacher retention?
– When a University campus employs select emerging media platforms to increase brand identity and community participation, what advantages/disadvantages affect different areas in the educational environment?

This platform (www.LivinLaVidaNewMedia.Wordpress.com) will serve as a collective space that publishes all in-depth research findings (both quantitative and qualitative), in order to answer the above questions relating to how University systems, located in Latin America and European use emerging media platforms successfully or dysfunctionally and why.

Specific research methodologies that will assist this project include:
– Scholarly Article Evaluations
– Platform/Technology Investigation and Reviews
– Critical Response and Analysis
– Interviews and interactive discussion with various Campus Representatives
– Case Study Profiles

At any point should you have any questions regarding this project’s research please feel free to reach me at the following contact information: Amanda Montgomery,
MA Candidate / Dept of Emerging Media & Communications ;
University of Texas – Dallas
Email – acrawfordmontgomery@gmail.com
Twitter – @acmontgomery
LinkedIn.com/in/AmandaMontgomery

The anticipating young lady in the photograph poses a calm yet alluring demeanour; it’s my greatest hope that the collective research gathered for this project during Fall 2012 will capture a similar essence and more importantly raise awareness towards the symbiotic potential that exists between global higher education and digital media.

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