Brazil/Chile’s Main Ministers fostering Higher Education Reformation

“A successful person is one who can lay a firm foundation
with the bricks that others throw at him or her.”
  –David Brinkley

Courtesy of RedCuba.Files.Wordpress.com

When assessing the best way to possible to rebuild Brazil and Chile’s higher education model, the Ministers of Education will need fast-acting, logical ideas that support sustainable efforts to reconstruct an outdated university infrastructure. The current dysfunctional system which students continue to protest, minimally prepares those enrolled to enter a competitive, financially delicate, intricately complex, technologically advanced marketplace.

Of course in time all of South America’s ‘higher education’ head honchos will face a challenging transition as they revise how and what their campuses will teach the modern, digitally geared learner. So as these countries begin such a hefty urban overhaul, get to know the two main Ministers managing this reformation:

Chile’s Minister of Education …….. Harald Ricardo Beyer Burgos
Age- 48 ; Born in- Osorno, Chile
Alma Mater- Universidad de Chile
Political Affiliation- Independent
Entered Office on- December 29th, 2011
Ministry of Education (MINEDUC) website- www.MinEduc.cl/

Before he was Minister…
Prior to his new political position, Beyer previously served as Deputy Director for the Center of Public Studies (CEP), a public opinion poll company. He’s also served as Education Committee Coordinator, working with Chile think-tank organization, the Tantauco Group. In 2008, Beyer also worked closely with the Council Rectors of Chilean Universities delegation. But most importantly, in 2006 Beyer sat on the Presidential Advisory Council, convened at the time by President Michelle Bachelet, to help address the ‘Penguin Revolution’ student protests.

Students leaders fear concern that… although Beyer possess genuine academic leadership expertise, his background includes little political experience; therefore it’s likely that his committee will be unable to meet their demands for an end to Chile’s class-based education system.

Challenge(s) ahead… Planning/executing a proactive strategy that diplomatically albeit efficiently resolves how to deal with mounting student protests, which polls show carry a 70% national approval rating supporting their demands.

Courtesy of Imguol.com

Brazil’s Minister of Education …….. Aloizio Mercadante
Age- 58 ; Born in- Santos, Brazil
Alma Mater- BA-Economics, University of São Paulo ;
MA and PhD- Economics, University of Campinas
Political Affiliation- Workers’ Party
Entered Office on- January 24th, 2012
Ministry of Education (MEC) website- www.Mec.Gov.br/

Before he was Minister…
Mercadante’s political career really began when he helped establish his political party system ‘The Workers’ Party’ in 1980. He was later nominated to office as a São Paulo State Senator between 2003 and 2010. After accepting President Rousseff’s 2011 cabinet bid nomination, he served as Minister of Science, Technology & Innovation until 2012 when he changed responsibilities.

Students/Professors/Academic leaders fear concern that… Mercadante’s committee will fail to create an education environment that helps two million voting teachers gain access to more adequate resources, professional training, and technological skills. Sustainable, improvements will only take place when national structural polices begin to change.

Challenge(s) ahead… Designing/implementing unprecedented reform to improve almost every aspect concerning education that will better prepare Brazil to handle the 2014 World Cup, and 2016’s Summer Olympics. Mercadante will also need to build programs that help Brazil reach a 30% university enrollment target and a 98% goal to put lower education children into school by 2022. There’s also a huge ‘regional inequality’ discrepancy between the country’s Northern and Southern cities and anxiety about the 1.7 million 15-17 year-old students currently not attending school.

Tackling the many issues causing bureaucratic rift between a government and the country’s academic institutions will understandably require patience, confidence, and several Ministries of Education entering and exiting office terms, but it’s the gradual cost necessary to make long-term reformation a reality. However, if Beyer, Mercadante and Latin America’s other representative candidates initiate a pledge to collectively start making a effort to fix higher education, then the entire region’s academic communities will be better served by their collaborations. Because after all, it’s not a true ‘reformation’ until the Ministers decide to play a leading part.

Amanda // @acmontgomery
E acrawfordmontgomery@gmail.com
LinkedIn.com/in/AmandaMontgomery

Be Sure to Bookmark: youngdigitallab.net

  “Formal education will no doubt make you a decent living;
But it’s self education that makes you a fortune.”
–Jim Rohn

Courtesy of YoungDigitalLab.net

Try to name one person not smitten by Italy’s charms … go ahead … no rush.

To quote Shrek’s endearing pal Donkey, think about it …
“Have you ever met a person, you say, “Let’s go to Italy,” they say, “Hell no, I don’t like no Italy?” Italy is delicious!”

You had me at delizioso Donkey; you’re preaching to the Convert.

Ah Italia!  Of course the fashion, food, and fascinating art scene emit such intellectual stimulation that it manages to seduce the world’s most prominent academics using barely any effort.  It’s a long revered home-town stomping ground to the legendary Innovative Entourage members: Galileo, Michelangelo, Da Vinci, and one impressive Dodge dynasty. But when I came across the Padua-based (or Padova as the Italian language spells it) website … YoungDigitalLab.net … well only two words came to mind: Così Impressionante.  Translation: YDL features such amazing contentcentric media discussions, that it’s now Safari marked as an ‘official’ new friend.

Chris Andersen’s new book (Oh, need his credentials?  He’s Wired magazine’s current Editor-in-Chief; but it’s not yet public knowledge if he also prefers to go by the Godfather, I’ll make a fact check note.) Makers: The New Industrial Revolution, he speaks to three specific characteristics that ‘true Makers’ exhibit unlike the majority societal public.  Anderson acknowledges with confident authority how “[Real Makers instinctively] default to thinking in public…sharing…and collaborating with people they don’t know.”  YoungDigitalLab.net isn’t a spotlight textbook case study, but at the very least it deserves an Honorable Mention medal.

Most importantly, the YoungDigitalLab.net project demonstrates that when discerning, expressive minds come together to build an online community that fosters a celebratory spirit supporting collaborative learning – I think a fairy procures their wings.  Well, something magical happens because this renaissance continues to unfold both on and offline, in HD, 3D, BluRay, and flatD to the North, South, East and West -worldwide.  It’s truly admirable that YoungDigitalLab.net refuses to tolerate geographic borders; and the resulting content they publish justifies why they stick to this decision.

It’s never only about ‘the numbers’ (Connection, Fan, Follower, Tumbles, Pin counts, etc) when one analyzes what really makes a brand’s emerging media campaign successful.  That said, YDL’s numbers highlight a reputation that already includes a lengthly achievement list including: supporting 19 speakers under 30, across an eight-city Italian tour, adding to a blog archive that currently stores 289+ articles posted by 25 unique authors.  Data drives everything a communications practionier does; to live by data is to die by data.  Thankfully, ever since graphic designers began popping out data visualization charts, (R/GA’s Bob Greenberg deserves a huge thanks here), marketing professionals now look forward to reviewing significant data collections meditatively not anxiously – no Valium necessary.  To celebrate turning 2, check out the below visual summary YDL put together as a birthday gift to their site:

Courtesy of YoungDigitalLab.net

Obviously unwilling to go against any fellow social media channels, it’s impressive that YoungDigitalLab.net’s Editorial Team maintains such a genuinely engaging presence between three channels.  Take a moment to visit their LinkedIn, Twitter, and/or Facebook accounts.  Each platform reiterates the Young Digital Lab brand’s ability to deliver content elegantly and eloquently.

Hence the reason this site earns a well-deserved A –  
Pros: International subject matter addressing major industry concerns/trends, Check.  Responsive authors willing to converse with worldwide audience, Check.  Aesthetic -yet also- Navigable site design, Check.  ‘English On’ button, Check.
Cons:  Their currently following 0% of their Twitter audience, that’s just bad manners.  Still, there’s an argument to say nothing is ever truly perfect.

Courtesy of Facebook.com/YoungDigitalLab

Now let’s assume, ‘hypothetically’ of course – that you’ve saved up some airline miles; because for several unspoken reasons (no judgement), it’s vitally important that at least for this season, you’d prefer to avoid a 96 hour family holiday rotation.  Well if you enjoy lasagna, meeting new industry colleagues, and attending lectures that discuss sometimes unorthodox business philosophy then it’s highly recommended that you book a trip to Rome – pronto!

Our friends at YDL are hosting a little seasonal get -together and you’re invited!  So pack those bags, arrive a few days early to spend a little time sight seeing, and plan to enjoy November 8 / 9 learning about what’s changing media relations, journalism, advertising, and social networks just before Christmas hits.  It’s a unique event but not to fear if you can’t make it – YDL will post a live update stream online capturing the conference highlights.

If you’re an avid fan, new follower or just a friend to the folks running YoungDigitalLab.net – by all means please feel free to sing their praises, opera style or no, in the comment section below.  I look forward to your site reviews!

Ciao for now dearest friends and speak soon!  I hope everyone enjoys a trauma-free, treat-filled Halloween holiday.

Amanda // @acmontgomery
E acrawfordmontgomery@gmail.com
LinkedIn.com/in/AmandaMontgomery