Why Bother with an EMAC M.A.? I’ll Give You A Reason Why and then some


Where are the sewing kits and baking instructions?

When the 2010 Fall Semester began in August, I had lunch the first week of class with an old friend who was in town on business.  After catching up about summer travel, family, and football as the caring friend they are, she asked me how my grad school program was going…

It’s going really well.  I am so thankful I began working on an Emerging Media & Communications Masters.  UTD has a great program and my summer classes were awesome.

You’re getting a Master’s in Emerging Media & Communications at UTD? Are you taking Twitter 101 as a core requirement?” She laughed and took a bite of her Spinach salad.

Not exactly.  It’s a little more complicated than that.” I retorted, and then we changed subjects about whether Nordstrom Rack was having a sale or not.

When I looked at this week’s scheduled readings, dear old EMAC6300 was covering ‘Shifting Models in Knowledge and Learning Part Deaux’.  The above conversation from August immediately sparked inspiration.  As my classmates, are any of you wondering why in the world you’re pursuing what some ignorantly tote the Twitter 101 Degree?  I’ll confess that I’ve had to defend my program’s validity more than once, and I did it with gusto.  Those who jabbed fun at the Doctoral class I took this summer on Bob Dylan are also dense on other matters of life but I let their judgments go and I have no problem expressing why.  I want to hear your reasons as well so feel free to jump in whenever via ‘Leave a Comment’

Applying to this program at UTD was quite literally a blind leap of faith in the purest sense.  A fellow intern was in the Undergrad program and when I was lamenting about applying to graduate school she made mention that UTD had a similar program to what I was looking for, it was brand new and modestly priced.  I made an appointment to meet Julie Larsen that day.  I applied, got accepted, took a Doctoral level Summer School and wouldn’t change a single iota of these decision to save my life.  I love my job and am incredibly satisfied professionally but the moment you stop learning outside your work environment and growing as a professional and individual that’s when one falls behind and will forever struggle with playing catch up.  That reason alone is why I am proudly earning a Masters in Emerging Media & Communications.  Tweeting as part of class participation is cake icing.

Yes, we discuss Twitter, Facebook, Foursquare and other social networking sites as a cultural and technological force but guess what?  We also discuss Aristotle, Freud, Moileré, Mozart, Brazil’s President Luiz Inácio Lula da Silva and Steve Jobs.  My classmates and I have heated debates about everything from blogs, architecture, Sasha Baron Cohen, Marvin Gaye, Jay Z, Chris Brogan, The New York Times, Paste Magazine, Perez Hilon and as you can imagine that list goes on for quite a while.

We are in a fraternal order deemed with the task of banding together to better understand the never ending, evolving technology and how it relates back to communications.  We do Tweet in class because if we didn’t we wouldn’t be able to give feedback or collaborate as quickly as we do.  If that’s not enough to justify how my program is helping support how education, knowledge and learning are changing then I don’t know what is.  If you’re an undergraduate getting ready to graduate this Spring allow me to offer a bit of unsolicited advice: Graduate.  Take a year off and go work, consider what you want to specialize in professionally, apply to 2 or 3 graduate programs in February a year later, go to graduate school and never stop learning or continuing to grow.  The EMAC M.A. illustrates the entire reason why we should never stop extending our education.



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