TR35 & L.America Universities promote innovative competition to future leaders

“Always act as if what you do makes a difference. It does.”  — William James

Courtesy of Comunidad.cic.ipn.mx

The ‘Natural Selection’ process possess a certain, exquisite talent that somehow manages to merge at least two seemingly, unrelated ideas together and magically ends up creating something wonderful.  Peanut Butter + Chocolate, Simon + Garfunkel, ‘LOL’ + Cats; they’re all unique, unpredictable combinations that enrich our otherwise mundane livelihood.  In a similar capacity, MIT’s prestigious TR35 award -a 13 year old program which every year rewards 35 tech-savvy innovators who are all under 35- also possess a natural ability to select only the most promising, forward thinking endeavors that once given a green light, will optimistically make the world better.

This year, in an effort to bring even more awareness about this program internationally, organizers will partner with specific Latin American markets in Spain, Mexico, Colombia, Brazil, Argentina, and Uruguay to stir interest and participation amongst each country’s exceptionally talented young professionals.  Given the award’s nature, it’s only logical that TR35 leaders will seek support from select universities in these areas.  In the same turn, the academic communities readily supports this type of opportunity which gives students the ability to experience real fieldwork before, during and after finishing their degree tracks.  It’s a text book example showing how natural selection builds symbiotic relationships that’d even make Darwin smile.

Courtesy of Technologyreview.es

Entering this innovative competition begins throughout Latin America in the following six countries but the main stage event takes place later this October, when the 2012 Global TR35 inductees will travel to this year’s EmTech conference in Boston, and present their work to top industry leaders.  As these ambassadors continue to promote their creative projects and pick up support, it’s equally important to praise the higher education institutions that support TR35’s efforts and bring awareness about the program to their campus community:

TR35 Spain & Instituto de Empresa (IE Business School)
Inaugural Winners announced October 2011

TR35 Mexico & Universidad Nacional Autónoma de México Instituto Tecnológico de Monterrey
Inaugural Winners announced May 2012

TR35 Argentina & Instituto Tecnológico de Buenos Aires
Inaugural Winners will be announced in August 2012

TR35 Brazil & Universidade de São Paulo
Inaugural Winners will be announced in November 2012

TR35 Colombia & Pontificia Universidad Javeriana y Universidad Nacional de Colombia
Inaugural Winners announced June 2012

TR35 Uruguay & Universidad ORT Uruguay y Universidad Católica del Uruguay
Inaugural Winners will be announced in August 2012

Courtesy of TechnologyReview.com/emtech

While this year’s EmTech conference promises an excellent speaker line up and a myriad of learning opportunities, your Fall schedule fills up fast when trying to coordinate all these conferences.  If you’re unable to make the Boston trip, not to worry because there’s plenty of ways to connect and support these amazing finalists online through social media.  Feel free to connect with the EmTech community and this year’s TR35 inductees on their LinkedIn group, video channel or at:
Facebook.com/emtechMIT ; Facebook.com/techreview.es
Twitter.com/TechReview ; Twitter.com/Premiostr35 ;
the conference will also produce a live stream here.

A heartfelt congratulations and best of luck (¡Felicidades y Buena Suerte!) to the entire 2012 TR35 Global roster!

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Does your University speak Global?

It’s rather extraordinary… for you see when one performs thoughtful, sound research, they gain a remarkable ability to make two questions grow where only one grew before.” Thorstein Veblen

Courtesy of BiggerThinking.com

In seeking to understand how university campuses located in both Latin America and European countries employ emerging media platforms to develop their branding initiatives and more importantly use these technologies to strengthen relationships between students, faculty/staff and the surrounding community, I woke up the other morning upon realizing that in truth, I’m actually quite curious about a broader, more encompassing question… Do these university campuses speak global?

And then I had to scratch my head because that question led the way to even more questions concerning this Fall’s thesis research:

What does it mean to speak global?

When a university campus located –in the US, Nicaragua, Argentina, Brazil, Spain, or elsewhere– employs emerging media platforms to develop their branding initiatives and uses these technologies to strengthen relationships between students, faculty/staff, & the surrounding community, they’re making an earnest attempt to speak global.  Every online channel (Twitter, YouTube, Facebook, LinkedIn, Pinterest, Instagram, etc.) that they opt to use creates content and effort which expands the campus’s network (both internally and externally), increases worldwide connectivity on behalf of those enrolled/employed at the institution, and also helps to expand what relationships/resources assist the university’s larger institutional goals.

Why does having the ability to speak global matter?
After reading a recent report from NACEweb.org which cites that there are at least, 723,000 international college students in the United States, and that this reflects a 4.7% increase from last year; it’s only logical to argue that a campus possessing the ability to speak global (using both digital and traditional media) matters significantly.

Moreover, a 21st century student compares their selection of college campuses using a rigorous grading scale.  To feel confident that they’re going to obtain the best education possible they’ll consider beside geography, financial cost, and campus culture: If a campus will offer opportunities to connect, study and/or intern with partner universities abroad?  Are there career center resources readily available to assist with life post-graduation?  Do faculty demonstrate a commanding knowledge of course subject matter and their field so that in the long run they might turn to their former teachers when seeking mentoring?

When a university demonstrates that they not only meet but surpass such standards, they’re building a brand identity which conveys that the campus seriously aspires to speak globally and maintain an internationally influential role.

Out of all the universities in existence today, which campuses most powerfully demonstrate a capacity to speak globally?
Again, although this project’s research focuses on the emerging media presence concerning campuses based in Latin American and Europe; a 2009 article written by CollegeSurfing.com‘s editorial board shares extensive information regarding the selected ‘Web 2.0 College Olympics‘ winners and how each university employs various digital media platforms to enhance their campus’s online and offline branding initiatives.

In order to specifically review current emerging media efforts taking place within Latin American and European universities, studying the below list of international educators and the campuses that they represent will tremendously consolidate this research niche:
– Professor Julio Blanco — @JulioCBlanco (Pontificia Universidad Católica Argentina; Buenos Aires, Argentina)
– Professor Miguel Angel Trabado — @MATrabado  (ESERP School of Business; Barcelona/Madrid, Spain)
– Professor Sandra Turchi — @SandraTurchi (Escola Superior de Propaganda e Marketing; Sao Paulo/Rio De Janeiro, Brazil)
– Professor Martha Gabriel — @MarthaGabriel (HSM Educação; Sao Paulo, Brazil)
– Professor Andrés Silva Arancibia — @AndresSilvaA (Universidad Andrés Bello; Chile)
– Professor Roberto Arancibia — @RobertoA (Universidad Mayor, Universidad UNIACC, the Universidad del Pacífico; Peru/Chile)

Finally, if a university wishes to increase efforts toward learning how to speak globally (using digital and/or traditional media)… what are a few resources that will help their cause?
Countless (and largely free) resources exist around the web to help those institutions struggling to keep track of trends/news concerning social media and education.  A few favorites that’ve come highly recommended by colleagues include: Educause.edu, Chronicle.com, Classroom20.com, Edweek.org, WorldWideLearn.com.

Of course all of these questions merely hint at several concerns regarding international education and how it employs always-evolving digital media.  As a reader, please feel free to send in any and all comments, observations, or questions you might have relating to this field and topic.  Excelsior!